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    Know your Sales Cycle

    Every Product/Service goes through sales & post-sales cycle and both are equally important. Every organization has their own sales cycle, covering different stages of pre, sales & post sales phases. For simplicity, the sales cycle be as simple as Leads -> Qualified Lead -> Qualified Prospect ->Sold

    However, some of the products and services business offer are very complex in nature and involve multiple stages in a sales cycle as many as 20 to 30 different stages.

    The most important thing while choosing the CRM, one need to understand is that whether the CRM would allow you to define your own sales stages, which were being already used in your organization. This will allow the end users, quickly adapt to the CRM and give organizations the customized approach of defining their own sales cycle.